Sales funnels
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What is a Sales Funnel?
The sales funnel is each step that someone has to take in order to become your customer.
Let’s look at a brick-and-mortar sales funnel.
The people at the top of the sales funnel walk by your store. A certain percentage of them decide to walk in, that’s the next next of the funnel.
A customer sees a rack of T-shirts on clearance. He or she thumbs through the rack, now they’re at the next step of the funnel. Then the customer selects four t-shirts and walks to the check-out. They’re at the last step. If all goes well, they finish the purchase and reach the bottom of the funnel.
